Our Story
Love To Dream™ is trusted by millions of parents around the world in over 50 countries.
Since 2009, our award-winning, game-changing sleepwear has helped millions of families worldwide achieve better, longer, and dreamier sleep for their newborns, toddlers - and parents, of course! With every product, we celebrate the power of sleep.
From the unique, award-winning Swaddle Up™ to bedding and self-soothing toys, the Love to Dream™ range has grown to provide a portfolio of sleep solutions designed for children up to four years old. We’re renowned for our amazing product quality, comfort, and longevity.
Our story began in 2008, like many first-time parents, Hana-Lia Krawchuk struggled with her son Elijah's sleep. During this challenging 18-month period, the former designer discovered that her son preferred to sleep with his arms up. Drawing upon her industry experience, Hana set about creating an easy-to-use arms up sleep solution to encourage self-soothing: the Swaddle Up™. The following year, Hana-Lia Krawchuk introduced the Swaddle Up™ to Sydney stores and the game-changing product sold out within two weeks of launching.
Today, Love to Dream™ is trusted by millions of parents around the world in over 50 countries. We are proud to provide a portfolio of innovative sleep solutions, for children up to four years old, from bedding and pajamas to self-soothing toys. With every product, we celebrate the power of sleep. We always listen to your feedback to find new ways to continuously improve and create only the best for you and your loved ones. Better sleep starts here.
Love To Dream™ is trusted by millions of parents in over 50 countries worldwide.
Since 2009, our award-winning, revolutionary sleepwear has helped millions of families around the world get better, longer, more dreamy sleep for their newborns, toddlers - and of course their parents. With every product we celebrate the power of sleep.
From the unique, award-winning Swaddle Up to bedding and self-soothing toys, the Love to Dream range has grown into a portfolio of sleep solutions for children up to four years old. We are known for our excellent product quality, comfort and durability.
Our story began in 2008 when Hana-Lia Krawchuk, like many other new parents, was struggling with her son Elijah's sleep. During this difficult 18-month period, the former designer discovered that her son preferred to sleep with his arms raised. With her experience in the industry, Hana set out to create an easy-to-use solution for arm elevation to promote self-soothing: the Swaddle Up™. The following year, Hana-Lia Krawchuk introduced the Swaddle Up to Sydney stores, and the groundbreaking product sold out within two weeks of its launch.
Today, millions of parents around the world in over 50 countries trust Love to Dream. We're proud to offer a portfolio of innovative sleep solutions for children up to four years old - from bedding and pajamas to self-soothing toys. With every product we celebrate the power of sleep. We always listen to your feedback to find new ways to constantly improve and develop only the best for you and your loved ones. Better sleep starts here.