Our Story

Love To Dream™ is trusted by millions of parents around the world in over 50 countries

Since 2009, our award-winning, game-changing sleepwear has helped millions of families worldwide achieve better, longer, and dreamier sleep for their newborns, toddlers - and parents, of course! With every product, we celebrate the power of sleep.​
From the unique, award-winning Swaddle Up™ to bedding and self-soothing toys, the Love to Dream™ range has grown to provide a portfolio of sleep solutions designed for children up to four years old. We’re renowned for our amazing product quality, comfort, and longevity.
Our story began in 2008, like many first-time parents, Hana-Lia Krawchuk struggled with her baby's sleep. During this challenging 18-month period, the former designer discovered that her baby preferred to sleep with their arms up. With her experience in the industry, Hana set out to create an easy-to-use solution for arm elevation to promote self-soothing: the Swaddle Up™. The following year, Hana-Lia Krawchuk introduced the Swaddle Up to Sydney stores, and the groundbreaking product sold out within two weeks of its launch.
Today, Love to Dream™ is trusted by millions of parents around the world in over 50 countries. We are proud to provide a portfolio of innovative sleep solutions, for children up to four years old, from bedding and pajamas to self-soothing toys. With every product, we celebrate the power of sleep.​​ We always listen to your feedback to find new ways to continuously improve and create only the best for you and your loved ones. Better sleep starts here.​