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Award-winning designs
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33,000 5-star reviews
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Loved by millions
Bundles for hot days
Light, breathable essentials – perfectly curated for summer.
Sleep Machine for restful nights
Our Sleep Machine combines soothing sounds and white noise to help your baby fall asleep gently – for relaxed evenings and more peaceful nights.
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TOG Made Simple
Our comprehensive TOG Guide makes it easy to choose the right sleepwear for every room temperature.
How to Dress Your Baby for Sleep
Learn how to dress your baby for sleep based on room temperature for safer, more comfortable nights.
The 3-stage sleep system™
Our science-based approach to better sleep.
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Stage 1Stage 1: Newborn & Swaddling
0-3 months
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Stage 2Stage 2: Ready To Roll
3-6 months
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Stage 3Stage 3: On the Move
6+ months
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From those who know...
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'I loved it, my boy slept so much better and longer. Highly recommended, my child has been using it since she was a newborn. Very soft and stretchy material! I'll keep using them until she outgrows them.'
Kristina N, WürzburgSwaddle Up™ Bamboo 1.0 TOG Confetti White -
These products are a godsend! My little one can't sleep without her 'pyjamas' (our name for the Swaddle Up product). It's part of our nighttime routine, so she knows it's time to sleep as soon as she puts the suit on, and she's asleep in minutes!
Nina K, AxstedtSwaddle Up™ Warm 2.5 TOG Old Pink -
My boy absolutely loves it. His absolute favorite piece. It gives him the comfort and warmth he needs for a good night's sleep. I wouldn't buy anything other than Love to Dream for him because he doesn't think so
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My little girl loves the feeling of being swaddled and having her arms in an upright position. And the zipper makes it super quick to put on after a diaper change. Highly recommended!
Jennifer H, Wörth am RheinSwaddle Up™ Original 1.0 TOG Pink